Julie Yue · Web developer · Austin, TX
I ship real work, built with AI.
AI-assisted builds for sites and storefronts, workflow automations, and content pipelines. The foundation is production ecommerce engineering: Catalyst and Next.js migrations, Algolia search, and multi-storefront features. Contract capacity for agencies with more work than hands, and for brands mid-replatform.
Now: replatforming an enterprise storefront to BigCommerce Catalyst, live in progressive production rollout at new.tacticalgear.com.
The first step is a short call.
I keep contract capacity limited while the migration above is in flight, so I take on work by conversation, never by checkout page. Email me what you're working on and we'll set a time to talk details.
Email to set up a callCase studies
- 01
Replatforming tacticalgear.com to BigCommerce Catalyst
An enterprise storefront moving from a legacy server-rendered stack to headless BigCommerce with a Catalyst (Next.js) frontend. Live today at new.tacticalgear.com behind a progressive traffic rollout, with a second brand storefront queued on the same foundation.
BigCommerce Catalyst · Next.js · TypeScript · GraphQL · Tailwind CSS · Cloudflare
Live · progressive production rollout
Galls / tacticalgear.com
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- 02
Multi-storefront loyalty with Smile.io
A rewards program spanning multiple brand storefronts, with partial-refund reconciliation, tiered pricing for professional customers, and a consolidated checkout endpoint.
Smile.io · JavaScript · REST APIs · Multi-storefront architecture
Shipped
Galls
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- 03
Algolia search across multiple brand storefronts
Storefront search, an AI search drawer with a guardrail classification layer, and an Algolia-powered cross-sell carousel, shared across brand storefronts with different catalogs and customers.
Algolia · JavaScript · InstantSearch · Recommend
Shipped · in production
Galls
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- 04
Volusion to Shopify migration, longhorntactical.com
A supporting role on a full replatform from Volusion to Shopify. I contributed to the migration as part of the team; I did not lead it.
Shopify · Liquid · JavaScript · Figma · Volusion (source platform)
Shipped · Oct 2023 – Mar 2024
Lumen Tactical (longhorntactical.com)
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Shipped and measured
Smaller features that went through an A/B test, won, and took over 100% of traffic.
Delivery date estimator
An estimated-delivery-date display built on a ZIP-based location and personalization framework, A/B tested against control and rolled out to 100% of traffic after winning. [METRIC: the lift that justified the rollout, and sign-off that you can share it. If not shareable, keep "tested and rolled to 100%" as the claim.]
Cart drawer
A slide-out cart replacing the full-page cart, A/B tested and rolled out to 100% of traffic. [METRIC: same as above, share the lift only if you can source it.]
Services
Capacity is deliberately limited right now, so I scope every engagement on a call before anyone commits to anything. Here is the shape of work I take.
AI-assisted builds
Sites and storefronts built with AI agents doing the heavy lifting and me reviewing everything before it ships. This is how I already work on production ecommerce, not a new experiment.
Workflow automations
Scripts and small services that take recurring manual work off your plate: reporting, data cleanup, content operations. Scoped small, and documented so your team owns them after handoff.
Content and media pipelines
Automated video and image production with ffmpeg and Remotion-style tooling. I build and run pipelines like this for my own publishing, so the patterns you get have already survived real use.
Catalyst migration support
Embedded or overflow capacity on headless BigCommerce builds. I’m doing this migration at enterprise scale right now, so your project gets someone already past the learning curve.
Storefront audits
A fixed-scope review of performance, search relevance, and conversion UX, delivered as a written report with prioritized fixes you can hand straight to your team.
Agency overflow capacity
White-label contract work under your process and your tooling. US Central hours, async-friendly, comfortable picking up scoped tickets in an unfamiliar codebase.
About
I'm a web developer shipping production work since 2021, and inside ecommerce platforms since 2023: legacy systems, headless rebuilds, and the messy overlap where both run at once.
AI tools are in my hands every working day. I use them to plan and build, and I review everything that ships under my name. The speed is real, and so are the failure modes, which is exactly why the review step never gets skipped.
Based in Austin, Texas. Remote, US Central hours. I'm currently in-house on the Catalyst migration above, and I keep contract capacity limited on purpose. That means clear scopes, honest timelines, and if the timing doesn't fit, I'll tell you on the call instead of stringing you along. If AI is the wrong tool for your problem, I'll tell you that too.
References
Written notes from colleagues are being collected and will appear here. References are available on request today.
Contact
Have a build that needs shipping, or a bench that's out of hands?
Email me what you’re working on and I’ll reply within one business day. If it looks like a fit, we get on a short call and talk details before either of us commits to anything.
julie.yue.2011@gmail.com